Wednesday, December 17, 2008

The Folly of NBC12

From the Richmond Times-Dispatch:

Three of the most familiar on-air faces at WWBT-Channel 12 have been laid off.

Long-time sports director Ben Hamlin, anchor Gene Lepley and Henrico and Hanover County reporter Rob Richardson are among the seven employees from several departments whose jobs were eliminated today.

This is not just surprising. As a loyal watcher of NBC12, I find this is unacceptable. Why would Richmond's market leader (see here) axe some of its most likable upper echelon talents, some of whom are arguably Richmond institutions?

Expect a loss in viewership, here.

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